Creative is a gift.
Can it be taught? Maybe. But we’ve been told by many clients over many years that it’s a natural talent to continually be able to come up with ideas that are outside of the ordinary. So, is Fish Marketing the Michael Jordan of advertising firms? Let’s put it this way: You say jump and we’ll show you how high we can take you. We’ll always challenge you with concepts that are way different, but we are also pragmatic. It’s a gift, we suppose?