Indiana Toll Road.
The international conglomerate who purchased the rights to our beloved tollway found us online and said, “Fish is fresh like us—maybe they can help us with PR, awareness and provide ideas how to increase use.” Did we? We beat their 12-month goal of selling out I-Zoom (E-ZPass) passes six months ahead of schedule with help from i-Zoom Girl, a 3D modeled character we created. She saved the day and collected a lot of coin for Fish as well. Another example of how standing out in a sea of traffic can yield great results—at super-speed!